10 + 2 (инфляция) :lol: 1. Experts are clueless 2. Customers cannot tell you what they need 3. Biggest challenges beget the best work 4. Design counts 5. Big graphics. Big fonts 6. Jump curves, not better sameness 7. “Work” or “doesn’t work” is all that matters 8. “Value” is different from “price” 9. A players hire A players 10. Real CEOs demo 11. Real entrepreneurs ship 12. Some things need to be believed to be seen Guy Kawasaki